Taxpayers told Marketplace they were satisfied with the service, and were able to save money this year.
Tax software companies like Intuit and H&R Block are turning to generative artificial intelligence to give products an edge.
The tax prep industry, including companies like TurboTax, was essentially hiding free filing software, Justin Elliott of ProPublica says.
A flood of phony TurboTax filings is raising concerns of identity theft tax fraud.
