Americans are buying lots of toys right now. But launching a new one is still very difficult — a good idea is no guarantee of success

Since Toys R Us went into liquidation in 2018, retailers like Target, Walmart and Amazon have expanded efforts in the toy sector.

Some licensed toys connected to legacy franchises still sold well, and 2020 overall was a good year for toy sales

Mattel has pivoted, playing to the moment at hand with marketing like “play is never canceled” and an emphasis on family activities.

The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.

The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.

Big chains like Toys R Us are having a harder time competing with Amazon than mom-and-pop shops that do their own thing.

Sharon Price John weighs in on what it takes to survive as a teddy bear maker in an increasingly digital age.