Baby Sussex is set to add billions to the British royal family’s brand and provide a sales boost for retailers.
A royal baby can have a very wide-reaching economic impact.
As we await the name of the new British royal baby, let's take a look at the economics of the birth.
Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
From commemorative pillows to cheese, a look at some of the weirder royal baby things you can buy.
