The app requires players to leave their couches and roam the streets, and businesses are taking advantage.
On the street, in parks, at parties – the mobile game is everywhere
The follow-up to the fowl-flinging app enters a different market for mobile games.
Hollywood's many failed video game tie-ins are more about marketing than gaming.
King Digital Entertainment hopes to ride the success of its game Candy Crush Saga to stage a $500 million IPO.
