…and it's more than toys: Got room in your house for an "Avengers" waffle iron?

Adapting the kinky bestseller puts the business of film tie-ins in a 'Grey' area.

The stories we're reading – and numbers we're watching – Thursday.

Lego and Shell are strange bedfellows, but they're far from the strangest.

Notre Dame is the latest school to market its own fragrance.

The issue isn't "Hobbit" action figures and merchandise, but intangible uses like a Hobbit ringtone.