Joshua Costa is the owner of Sleep Well Recycling, a mattress recycling company based in Burlington, Vermont.
The company helped pioneer the direct-to-consumer mattress market, but the space got crowded quickly.
The industry is crowded with internet competition, forcing one retailer into Chapter 11 bankruptcy.
Millions of mattresses are thrown out each year, creating an expensive challenge for waste managers.
It's not your imagination. Mattress stores are popping up everywhere.
The deal is a response in part to changes wrought by the Internet
