NBC just saw Super Bowl TV audience ratings below last year’s. Now the network will break with Olympic tradition today by live streaming the opening ceremony for the winter games in Pyeongchang, South Korea. It’s one of a few new aggressive strategies the company’s taking to boost viewership and please advertisers.

Reuters reports that Facebook is in talks to stream Major League Baseball games. That would make the MLB the latest professional sports league to seek a social media audience. But what’s in it for Facebook? Well, potential advertising dollars. Since Facebook can track who’s watching and what they’re doing while they watch, it can offer […]