A lot of brands don’t seem to have a backup plan, says Jordan Holman of The New York Times. The platform is where “they need to be.”

The maker of sensible sandals has been around for 250 years. So why did it go public now?

Birkenstock shares started trading on the New York Stock Exchange on Wednesday, pricing its IPO at $46 per share.

Because nobody’s thinking about wearing denim when it’s 110 degrees outside.

“Plus-size women make up more than half the market, and yet, plus-size clothes only make up 19% of all apparel on the market,” says Elizabeth Segran, senior staff writer at Fast Company.

Israa Enan started her own clothing boutique to sell hijabs to meet the needs of a new generation of Muslim consumers.

An uptick in dress sales at Urban Outfitters suggests that people are looking ahead to a time when it’s safer to socialize.

Looking past the pandemic, comfort and color may be on the horizon.

Fenty is essentially a startup within an established brand that has faced challenges during the pandemic.

What a royal wears on an official engagement can lead to sold-out items within minutes. Author and blogger Elizabeth Holmes explains.