Coke is shifting its ad strategy.

New media once again upends traditional media.

Faced with declining diet soda sales, Coca-Cola launches campaign to defend the safety of artificial sweetener.

Diet or regular? A new poll shows soda choices are just as divisive as politics.

I was 12 — and remember making sure to have my glasses ready…sat in anticipation during the entire game…just waiting. Take a look at it here….