But conference consolidation can also push smaller schools and conferences further out of the limelight, making it harder for them to generate revenue.
Investment and equality in U.S. college sports has translated to more success for women in soccer around the world.
Some see this as a long-overdue opportunity. But are historically Black colleges and universities being paid enough?
In “Take Back the Game,” Linda Flanagan looks at how the growing youth sports industry has become a recipe for haves and have-nots.
Meanwhile, March Madness, the NCAA’s most profitable event, is in full swing.
Ambitions to go pro are often “a metaphor for the elusiveness of the American dream,” says “Hoop Dreams” director Steve James.
William Gates, star of the 1994 documentary, on the economic challenges college athletes face today.
Colleges in Texas are losing income with postponed games and crowds at lower capacities.
Schools are trying to get esports programs started during the pandemic.
Competitive athletic programs are vital to collegiate economics, one expert says. Local businesses depend on them, too.