Media giants see the economics of cable TV weakening and consumer interest shifting to streaming, experts say, despite profitability issues.
Amazon Prime, Apple TV+ and Netflix want to expand their live sports offerings. The deal can be worth tens of billions of dollars.
Instead of tracking added sugar and fiber, they measure added fees and fiber speed.
The move is part of the White House effort to get rid of “junk fees” for consumers. Cable TV is already struggling with defections.
CNN and ESPN are looking at more streaming in their futures.
Behavioral economics helps explain why it’s hard to unsubscribe.
Leaders at Disney, which owns ESPN, say it’s an inevitability that the cable channel will migrate to streaming. Such a move would shake up the cable industry.
YouTube TV now costs $65 a month, almost double its launch price just a few years ago.
How targeted ads have migrated to your television
TV has changed a lot, but cable has managed to stick around one way or another.