Consumers have been sticking with Procter & Gamble. But if high prices make shoppers trade down, the company has products for them too.
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Its Instagram posts are the stereotypical depiction of the millennial lifestyle.
The clothing company deletes an interview with feminist Gloria Steinem after enraged customers threatened to boycott.
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A new study finds that millennials — people between the ages 18-34 — believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.