This week, Wayfair reported a $42 million loss and its CEO compared the drop in demand to the one seen in the last financial crisis.
Many consumers are more comfortable buying furnishings in person. Several online-native brands have recently expanded into physical retail.
In many states, it’s the first holiday shopping season since they starting requiring online businesses to collect sales tax.
States and cities have long been saying that they have a right to profit from residents’ on line purchases.
"This is a very big deal … for all small entrepreneurs everywhere," Etsy's CEO says.
