The nation’s largest retailer is increasingly competing with beauty retailers such as Ulta and Sephora.

Its quarterly report shows ad sales, membership income and its third-party marketplace expanded. Their margins may help keep store prices low.

The civil rights organization has stopped short of calling for a boycott but wants consumers to be intentional in their buying.

Some call shifts in the industry a retail apocalypse as more companies close locations or file for bankruptcy.

Walmart’s Q3 earnings should be good, analysts say. The retail giant has executed effectively in multiple areas.

It’s targeting Target.

“If you don’t have any idea when or why a price might change, it creates a sense of urgency and a sense of scarcity,” says Amanda Mull at Bloomberg.

Target and Walmart are among the outlets competing for the dollars of consumers who may have reached the limit of what they will pay.

Meanwhile, its competitors are doing pretty well, including Walmart, where groceries account for 60% of sales.

“I’m not embarrassed to say I bought something from Walmart anymore,” says one such shopper.