Same-game parlays are growing in popularity among casual sports bettors. The payouts are bigger, but odds are longer, so sports books are happy to take the bet.

Fans are choosing to entertain at home rather than going out to watch the game.

Expect to see spots about things like AI agents and eyewear.

According to consumer-reported incidents on the website DownDetector, issues with the Paramount+ app spiked during pre-game coverage and continued throughout the bowl. Paramount+ says that only a small number of users were affected.

Snacks account for more than a quarter of food and beverage spending. Returning to the office may be boosting sales.

Don’t expect to see much political messaging in this year’s Super Bowl ads. And definitely don’t expect to see much on crypto.

Advertisers are using people not having enough money for some things — college, a house — to encourage them to spend on other things — chicken wings, anybody?

The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.

Expect brands to team up for ads, and a special surprise from Blockbuster.

The most expensive 30-second spots went for $7 million, NBC says. Coinbase, FTX and Crypto.com were some of the advertisers.