Netflix has stormed the Korean market with billions of dollars of investment, bringing the industry global recognition, but leaving creators feeling short-changed.
Consumers may spend a record $12.2 billion this year — that’s the treat. But sellers may need tricks to bring their goods to market.
The nation’s pop culture is a government-funded export that has grown into the “Korean wave.”
A dedicated e-commerce hub will sell merchandise for Netflix’s most popular shows, including a “Stranger Things” cassette player.
American audiences have become increasingly interested in foreign films and shows.
