Macy’s flagship store in New York’s Herald Square now requires an online reservation for visits with Santa. “Santa’s a popular guy,” goes the explanation. Some 250,000 visitors come to Macy’s “Santaland” each year, according to the company. Santa visits are a big draw and can translate into big sales for retailers. Click the audio player above to hear […]

Dee Sinclair, who created "The Real Black Santa," earns $60,000 in a holiday season.

Billions and billions of customers served.

A Santa Claus we met on the street in Brooklyn also happens to be an electrical engineering hobbyist who wants to 'replace reindeer with drones.'

Christmas is coming up and needless to say, Santa Claus must be busy. He is, after all, really the world’s ultimate personal shopper. And since Marketplace is a business program, we couldn’t help but wonder what sort of enterprise Santa runs.