Plus, financial educator Sahirenys Pierce defends her splurge and more in this week’s This Is Uncomfortable Newsletter.

The advent of social media has expanded the pool of sponsorship dollars. A record number of networks will cover this year’s events.

Paralympians recently started receiving as much as Olympians for each gold, silver and bronze. That extra amount helps these athletes, who have to pay a lot of money for training and equipment.

It’s up to many athletes to pay for the bulk of training, coaching, travel, equipment and other expenses on the road to Paris.

The Winter Paralympics have been going on since 1976. How has the technology — and the funding for it — evolved since then?

They're hard to find on cable or streaming, but worth watching.