The civil rights organization has stopped short of calling for a boycott but wants consumers to be intentional in their buying.

Following a Florida bill that effectively bans DEI programs at the state’s college and universities, the NAACP has called on Black athletes to reconsider attending predominantly white institutions.

The president of the civil rights group talks with us about rewarding companies that treat all customers equally.

President-elect Trump's pick for Education Secretary is a fan of school choice.