About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
Latinos make up nearly 39% of the state’s population but more than 55% of confirmed cases.
Latinos are the fastest growing group of people 65 and older in the U.S. today.
A look at the importance of the Affordable Care Act's outreach to Latinos.
What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Many Latino families spend thousands of dollars to celebrate their daughters' "coming of age" on their 15th birthday.
In the wake of their crucial role in President Obama's re-election, Latinos are receiving more attention than ever from U.S. businesses.
News Corp. launches Spanish-language network in the U.S.
Beyond Pizza Patron’s marketing gimmicks, a plan to reach Hispanic customers.
There's no suspense about the outcome of the Texas Republican primary, but the future of elections there might change with its population.
