Gucci’s the latest designer to announce it’s changing the way the industry does business.
“People aren’t going to stop buying Gucci, they’re just not.”
"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
Just about every major fashion house has a short indie film, and they're hiring top directors like Wes Anderson and Sofia Coppola.
What happens to a luxury brand when its exclusivity is exhausted?
