Jan 23, 2020
The Canadian town of Asbestos is in the middle of a rebrand
The Jeffrey Mine in Asbestos was the world’s largest asbestos mine when it closed in 2012.
The city hall in Asbestos, Quebec. After more than a decade of debate, the former mining town has decided to change its name.
Emma Jacobs
When one of the world’s largest asbestos mines closed in Asbestos, Quebec, in 2012, it marked an end to more than 100 years of asbestos mining in the region. The town where it was located has discovered that being named for a material that’s become best known as a carcinogen is a drag on economic development. It’s in the process of changing its name.