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A sign of the times: Montreal project aims to save vintage signage

It’s a rescue and restoration mission.

The neon sign from the Silver Dragon Café was taken down when the business was acquired by a new owner. It joined the collection of the Montreal Signs Project.
The neon sign from the Silver Dragon Café was taken down when the business was acquired by a new owner. It joined the collection of the Montreal Signs Project.
(Montreal Signs Project)

Vintage business signs are disappearing from the North American commercial landscape due to changing tastes, business turnover and the spread of chains. With that in mind, Concordia University communications professor Matt Soar is leading an initiative to rescue and restore signs that were once neighborhood landmarks in Montreal.

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