Nov 28, 2019
Tesla’s Cybertruck tries to make a dent in a tough market
Detroit dominates U.S. pickup truck sales. Traditionally it’s been hard for newcomers to break in.
Tesla CEO Elon Musk unveils the all-electric battery-powered Tesla Cybertruck.
Frederic J. Brown/AFP via Getty Images
The American appetite for trucks seems to have no end, and Ford, GM and Dodge are doing well with their ever-expanding line of ever-bigger gas-powered pickups. Tesla, with its electric Cybertruck, believes there is room for something quite different. But the pickup market is a tough one to crack.
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