Aug 26, 2019
Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer
A company that turns toys into movies and TV buys a company whose cartoons make great toys.
A boy holds a "Once Upon a Time Princess Rose" Peppa Pig toy at Hamleys in London in 2015.
Rob Stothard/Getty Images
Hasbro is spending $4 billion to buy animation studio Entertainment One, whose most popular franchise is Peppa Pig. Hasbro’s already turned Transformers, G.I. Joe and even Ouija boards into movies. Now it’s buying a company whose stories are full of characters that make great toys.
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