From today, the Atlanta-based carrier is offering free Wi-Fi on 55 domestic flights; it’s a trial to see how passengers use it and whether Delta’s service can support the demand.

“Individuals, when they’re flying, want to do the same sort of thing that they’re doing when they’re at Starbucks,” said Robert Cole, analyst with travel research company, Phocuswright.

He thinks this is something that will differentiate Delta among other carriers. Right now, only Jet Blue offers free Wi-Fi on its flights.

Delta might be able to charge a bit more for flights if Wi-Fi is part of the package, according to Gary Leff, who writes the travel blog, View from the Wing.

“You can make more money by bundling, the same way that cable companies bundle channels together instead of selling each one separately.”