Apr 15, 2019
Can Netflix keep its subscribers?
Are subscribers willing to pay more for Netflix?
by Erika Beras

Are subscribers willing to pay more for Netflix?
JONATHAN NACKSTRAND/AFP/Getty Images
Netflix is scheduled to report earnings tomorrow. Over the past few months, Netflix’s 58 million U.S. subscribers have started to see monthly price increases of $1 or $2 for different plans. As popular as Netflix programs like “Tidying Up with Marie Kondo” and “Orange is the New Black” have been, are subscribers willing to pay more for Netflix — especially when the streaming market is becoming increasingly crowded?