Apr 2, 2019
Ferrero seeks more U.S. shelf space with Kellogg deal
The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S. Click the audio player above to hear the full story.
by Amy Scott

Jars of Nutella are displayed on a shelf at a market in San Francisco, California.
Justin Sullivan/Getty Images
The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S.
Click the audio player above to hear the full story.