JPMorgan Chase just announced that it’ll open 90 new branches by the end of the year, centered on markets where the bank hasn’t yet entered. New branch openings are noteworthy, given that big banks have also been closing branches left and right — branch closures hit a record high in 2018, according to S&P Global Market Intelligence. JPMorgan’s strategy might be a nod to changing demographics and a move away from the Northeast.

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