Nov 19, 2018
For Campbell’s, green bean casserole is an iconic money-maker that also ties it to the past
Americans' changing eating habits have had an effect on the Thanksgiving staple.
by Peggy Lowe

Americans' changing eating habits have had an effect on the Thanksgiving staple.
Alex Wong/Getty Images
Dorcas Reilly was a home economist for Campbell’s when she concocted the iconic green bean casserole as a way for the company to sell more canned cream of mushroom soup. Reilly passed away last month, at a time when Campbell’s has been struggling. Green bean casserole has become a Thanksgiving staple and is a reliable seller for Campbell’s – 25 million cans in November 2017 alone. But Campbell’s interim CEO has said that it’s been a challenging year for the company, partly because consumers are seeking fresh food, not canned.
This story was produced by the Marketplace hub at KCUR in Kansas City, Missouri.