Nov 22, 2016
Campbell’s Soup is betting on a fusion of food and technology
Habit wants to use your DNA to create a personalized meal.

Campbell's has invested $32 million in the San Francisco-based Habit.
Jerod Harris/Getty Images for Campbell Soup Company
Many of us will likely be taking in a lot more calories than we’d care to admit later this week.
Thanksgiving feasts aside, Campbell’s Soup is betting on a growing trend towards healthier, personalized eating habits. The food giant has invested in a new company that promises to tailor meals based on an individual’s unique biology.
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