Marketplace®

Daily business news and economic stories

Starbucks doubles down on China

The company plans to open more than 2,000 additional stores in the next five years.

A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China.
A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China.
MARK RALSTON/AFP/Getty Images

Starbucks named executive Belinda Wong as its first CEO for China this week, and said it plans to have 5,000 stores in the country by 2021. With a middle class that is already larger than the population of the United States, China could be Starbucks’ growth engine of the future.  

Click the above audio player to hear the full story. 

Related Topics