The video-sharing company Vimeo bought a service this week called VHX, which may help creators on its service sell more of their content.  

“Now any creator can essentially launch their own version of Netflix,” said Vimeo CEO Kerry Trainor. “[It’s] a premium ad-free channel of their own videos at any price they wish, launched anywhere in the world, consumable on any device.”

Trainor also spoke about what makes Vimeo stand out among the many streaming platforms, and the company’s first-ever feature documentary, “Wizard Mode,” which premiered this week.

Listen to the full interview above.