Jan 7, 2016
Wheat Thins go on a diet
Wheat Thins are getting 14 percent thinner, and it says a lot about how we snack.
by Kai Ryssdal
Only in capitalism is a cracker too thick at .12 inches — 14 percent too thick to be precise.
Wheat Thins maker Mondelēz has just put out limited-edition Even Thinner Wheat Thins. Thin as they are — around a tenth of an inch — they speak volumes about how we snack in 2016.
Venessa Wong wrote about this launch for Buzzfeed.