Last month Amazon launched a new experiment that’s part album and part playlist. It’s called Amazon Acoustics, and it’s group of songs performed by 32 different artists.

Some are covers of songs you’ve heard before, and some are original. The songs are available to stream for Amazon Prime customers along with other people who want to purchase them online. What the playlist represents though is something that companies are spending more time and money on lately: exclusive content.

Steve Boom is the vice president of digital music for Amazon and the executive behind the project. He talks to Lizzie O’Leary about Amazon’s plans in the music business.

Click the media player above to hear the interview with Boom.