At the Museum of Modern Art in New York City, curators create exhibits centered on single artists and periods of work.

MoMA attracted hundreds of thousands of viewers for a retrospective on Matisse last year. They’ve kept the museum open 24-hours a day for popular exhibits, like Christian Marclay’s “The Clock,” and sell out timed tickets to in-demand shows. 

Big shows draw tourists and attract big lines — at $25 for an adult ticket, a great exhibit can be very lucrative for the museum. 

This September, MoMA is showing an exhibit of Picasso’s sculptures. It’s not a medium typically associated with Picasso, who is best known for his oil paintings. 

MoMA’s chief curator of painting and sculpture, Ann Temkin, and chief communication officer, Kim Mitchell, say there’s a lot that goes into a high profile, expensive exhibit like this one. 

The Picasso sculpture show is years in the making and is expected to draw lots of viewers this fall and into the winter.

To hear the full interview about preserving, displaying and marketing the legacy of Picasso, tune in using the player above.