Apple’s 2015 Worldwide Developers Conference kicked off Monday in San Francisco. The conference hosts developers for a preview of what’s to come in software for Apple products. But it’s also, often, a place for Apple to announce new products and initiatives.

Apple CEO Tim Cook gave a keynote address where he announced, among other things, a new music streaming and Internet radio service called Apple Music. The service is coming later this month.

“The company was basically talking about different ways that this service will function,” says Marketplace Tech host Ben Johnson. “One is Beats 1, which is this sort of 24/7 streaming radio service that is put together by DJs in LA, New York, and in London.”

Apple Music will be available for $9.99 per month, or $14.99 a month for the family plan, which lets users share Apple Music with up to five other people.