Since last summer, Starbucks has been paying for college for some of its employees. Now that program is going from Tall to—what shall we say—Grande?

CEO Howard Schultz has just announced that the Starbucks education money for online degrees through Arizona State University will now kick in for the early years of college, not just the last two. It’s just one of a number of projects at the company that are more about social change than coffee, tea and muffins. A few weeks ago, the company tried to foster a national discussion about issues of race that proved controversial.

Click the media player above to hear Starbucks CEO Howard Schultz talk about expanding the company’s education initiative, as well as the lessons learned from the previous campaign.