On Wednesday, Governor Jerry Brown ordered a mandatory 25 percent reduction in water use statewide.

He made the announcement standing at a ski resort in the Sierra Nevada mountains where there was nary a flake of snow to be seen, a spot at which he said there should be five feet of snow this time of year.

If you’re looking for the Marketplace angle, think agriculture, and all the produce the Central Valley produces.

We’ve done a whole bunch of water coverage lately. Make sure to check out our water series.