Mar 2, 2015
Jeep eyes international sales
Fiat-Chrysler is transforming the iconic but American-centric Jeep into an international brand.
Jeep, the iconic brand of rugged off-road vehicles, got its start internationally carrying soldiers and equipment across the battlefields of World War II. Now, Jeep is making another international push, but this time it’s hoping to drive sales in the white hot crossover SUV market, with the new Jeep Renegade.
Fiat-Chrysler, which owns the Jeep brand, sold over 1 million cars last year, and the company hopes to nearly double that figure to 1.9 million over the next five years as it adds production lines in Brazil, China and India.