Budweiser has been using Clydesdales in its holiday advertisements since 1987. But this year the brewing company is saying goodbye to the horses and hello to Jay-Z.

With the help of Jay-Z, the brewing company hopes to appeal to untapped potential customers. According to the Wall Street Journal, 44 percent of 21 to 27-year-old beer drinkers have never tried Budweiser.  

To add some context, Jay-Z has appeared in a few Budweiser advertisements in the past, like this one from 2012:

And in case you are a huge Budweiser Clydesdale fan, give thanks for the Internet. You can watch this Budweiser holiday commercial from the 1980s here:

Or the 2014 Super Bowl commercial here: