Pandora uses data on your musical taste to lure political advertisers
You like Bob Marley, because: a) You’re a pot-smoking liberal. B) You’re a libertarian. C) You had a great time in Jamaica during college

In the past, Pandora used two factors to infer how a listener would vote: the listener’s zip code, and the voting habits of people in that zip code.
Now, according to Pandora spokesperson Heidi Browning, they will add data on listener music tastes. It may sound like shaky science, but researchers have seen a correlation between the types of artists a person listens to and how he or she votes.
In 2012, Brian Whitman, the founder and CTO of The Echo Nest, a music intelligence platform, tracked what people listened to. Here are his findings.
Artists whose fans are most likely Republicans:
Kenny Chesney
George Strait
Reba McEntire
Tim McGraw
Jason Aldean
Blake Shelton
Shania Twain
Kelly Clarkson
Pink Floyd
Elvis Presley
Artists whose fans are most likely Democrats:
Rihanna
Jay-Z
Madonna
Lady Gaga
Katy Perry
Snoop Dogg
Chris Brown
Usher
Eminem
Bob Marley
And then, there are artists that aren’t really predictors. They attract both Republicans and Democrats. Six of the ten, says Whitman, are metal bands:
The Beatles
Marilyn Manson
The Rolling Stones
Johnny Cash
Pantera
Alice in Chains
Paradise Lost
Moonspell
Fleetwood Mac
Tiamat
Research from The Echo Nest