1

The number of weeks the Slate legal reporter Dahlia Lithwick wore Axe body fragrance to see why all teen boys obsess over the product. At the end of the week, Lithwick’s two sons stopped using it altogether. (Slate)

0

The number of sports pundits who successfully predicted which teams would make it to the world series. The blog PunditTracker tracked 63 experts from all across the multi-million dollar sports punditry industry to see who would pick both the Boston Red Sox and the St. Louis Cardinals to make it to the Fall Classic. Maybe getting both teams right was too hard — who got at least one of them? Oh yes … again … zero. (PunditTracker)

$0

The cost of Apple’s newest version of their desktop operating system, OS X Mavericks. It used to be that selling operating systems was the most profitable part of the PC business for software companies like Microsoft, but these days it’s hardware and advertising that is becoming more important. Mavericks is available for download today. (CNET)