The brands that say U.S.A. (but aren’t based here)
Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.
July Fourth. The most American of holidays. The day when being an American means firing off mortar devices near neighborhood children.
According to a survey of 4,500 consumers from research firm Brand Keys, if you want to think red-white-and-blue this year, you also need to think about driving a Jeep. The truck company rolled to the top of the list: It’s the most patriotric brand in the country. (Check out the full ranking at the bottom of this post.)
That’s despite the fact that Jeep is owned by an Italian firm. Fiat bought part of Chrysler during the financial crisis and now owns a majority stake in the company. Chrysler is Jeep’s parent company.
And Jeep isn’t the only example of this.
Fizzy, yellow beverage Budweiser comes in at No. 14. Bud — a beer brand that’s as American as Corsendonk! (Except that’s a Belgian beer brand. And so is Budweiser.)
Budweiser’s Anheuser-Busch merged with Belgian-Brazilian beverage maker InBev in 2008. The company’s now based in Leuven, Belgium.
And to round out the list, Wilson Sporting Goods (producer of round things) comes in at No. 24 on the list of most patriotic brands. But Wilson was bought by the Finnish company Amer Sports in the 1980s, which kicked off a number of international and exotic travels by the brand and its associated products:
If you want to stay ‘Made in the U.S.A.’ on Independence Day, here’s one way to do it:
Wake up. Drink a Coke (No. 3), then brush your teeth with Colgate (No. 6), but not before eating a Hershey’s bar (No. 2), in your Levi’s jeans (No. 4), and Wrangler shirt (No. 25), while smoking a Marlboro (No. 15), that you lit with your Zippo (No. 7), on your John Deere tractor (No. 20).
Then light some fireworks.
The most patriotric brands in America, according to a survey from Brand Keys:
Jeep
Hershey’s
Coca-Cola
Levi Strauss
Walt Disney
Colgate
Zippo
Wrigley’s
Ralph Lauren
Kodak
Gillette
New Balance
Harley-Davidson
Budweiser
Marlboro
Ford
Louisville Slugger
Smith & Wesson
General Electric
John Deere
L.L. Bean
Walmart
Craftsman Tools
Wilson Sporting Goods
Wrangler apparel
