If you were tweeting along with last night’s presidential debate or following it on Facebook, then you had a front-row seat for the latest election meme to hit the Internet: Binders full of women.

The awkward phrase came from presidential hopeful Mitt Romney while he was answering a question about equal pay for women, and describing his record on hiring women to work in his cabinet while he was governor of Massachusetts: “I went to a number of women’s groups, and said ‘can you help us find folks.’ And they brought whole us binders full of women.”

Within minutes, the phrase was trending on Twitter and had earned its very own Tumblr microblog, Twitter hashtag, and Facebook page — the latter of which has already captured more than 300,ooo fans (as of press time).

If the 2012 election season is remembered for one thing, it will be the Internet memes it inspired — which have spread equally as fast and wide. In a story today on Marketplace, we take a look at the economy of Internet memes. Below, we measure some of the big winners as illustrated through the volume of Google searches for the terms.