Mid-day Extra: Calendars still selling in 2012, and beyond
While many Americans now do their scheduling on computers and smart phones, the printed calendar business is far from obsolete in 2012.
As the days wind down, we are all gearing up for the year ahead – the resolutions we will make, the goals we want to accomplish, the weight we want to lose.
Also, lots of us are breaking out brand-spanking new calendars — ones we got at work, or ones we got as a holiday gift. But how well is the calendar business really doing at a time when everyone can put their schedule on a smart phone?
In today’s Mid-day Extra, we ask: are calendars still relevant?
For answers, we went to Robert Gilbreath of Calendars.com. Hi Robert.
When everyone went out to buy cell phones, it totally reshaped the watch market because they were no longer necessary for the time. But as Gilbreath explains, the calendar market is a little bit different.
What were the biggest sellers for the upcoming year?