Reviews of Blackberry’s new Torch smart phone have not been positive. The consensus seems to be that it’s a nice enough phone but not innovative, doesn’t really move the technology forward. Such is the level of expectations in the fastest moving sector of personal technology. Alas. Sales of the Torch have been lackluster as well and now the price chopping has commenced. Amazon is offering the Torch for $99, half off what it was before, with a 2-year contract. Blackberry’s parent company RIM still sells a ton of phones but it’s become more the phone you get at work rather than the phone you buy for yourself. Android and iPhone have much better branding as the type of personal device you want to have in your pocket and next to your bed at night. Could be that Blackberry’s identity as a “work phone” hurts it. So does the Torch being nothing special.