Tech Crunch reports on Booyah raking in money as the location wars heat up. Booyah makes an app called MyTown which is growing rapidly. The difference between MyTown and FourSquare is that the former gives you challenges to accomplish at the locations you visit and turns the world into more of a game. The wager is that soon “check in” options will abound all over the web and world from Facebook and FourSquare and Google and all sorts of companies. AOL probably. But MyTown offers more and the hope, presumably, is that people will want to play the world and not just live in it.