After computer engineers got wind of a Mattel voting campaign to figure out Barbie’s next career, the newest doll comes dressed in a binary code tee and comes complete with a cell phone headset, laptop bag and pink laptop. A computer engineer version of the iconic doll beat out other choices, including making Barbie an architect, anchorwoman, environmentalist and surgeon.

Today on Marketplace, check out our story on out why engineers campaigned to make Barbie one of their own.