A sign of the increasing importance of intangible assets in the economy?

Seattle University Increases Your Market “Value”
March 31, 2009

SU’s Business School introduces nation’s first program in Valuing Intangible Assets

The recession may be causing layoffs around Puget Sound and the nation, but it is creating jobs for those skilled in valuing the “intangible assets” that increasingly affect a company’s bottom line but are rarely taught in business schools…

Intangible assets have no physical presence and no real value but can have a huge effect on a company’s value and performance. They include patents, trademarks, copyrights, and brand recognition, plus a growing suite of features like intellectual property, business practices, environmental consciousness, and social responsibility.